
Welcome to Change Driven Coaching
Hi there!
I am Aleksandra Heinrichs, founder of Change Driven Coaching, and my passion is helping people and organizations navigate transitions with clarity and confidence.
In this ever changing world I support expatriates, managers and individuals to keep a flexible mindset, adapt with ease and success in their assignments, at home or abroad.
Over the past two decades, I have built expertise in managing complex projects, leading diverse teams, and driving organizational change across Europe and beyond.
I am a certified Professional Life Coach, trained through Coach Training Alliance, an International Coaching Federation (ICF)–approved program, ensuring that my coaching practice is grounded in professional standards, ethical guidelines, and evidence-informed methodology.
My Story
My own career has been a journey across industries, countries, and cultures — one that has shaped how I guide others through change.
I began my professional path at Toyota Motor Europe in Brussels, where I gained first-hand experience in a fast-paced, highly competitive, multinational environment. From there, I moved to Stuttgart, Germany, working in the banking and insurance sector, developing a deep understanding of structure, precision, and client-focused solutions.
My career then led me into the telecommunications industry, where I took on IT project management and later management responsibilities—building teams, driving agile transformation, and ensuring business continuity in a highly dynamic field. Most recently, I served as Customer Care Manager for Europe, leading international teams and ensuring service excellence across diverse markets.
Today I live in the Tampa Bay Area in Florida, living and working in another country yet again.
Alongside my professional journey, I pursued academic growth with two Master’s degrees in Business—one in Germany and one in Sydney, Australia — equipping me with a strong theoretical foundation and a truly global perspective.
Through these experiences, I discovered my true passion: supporting people through change. Whether it’s expatriates settling into new countries, managers leading through transformation, or individuals seeking clarity in times of transition—I help my clients turn uncertainty into opportunity.
At Change Driven Coaching, I combine international business expertise, cross-cultural understanding, and coaching skills to empower my clients to lead with confidence, adapt successfully, and thrive in their next chapter.

Contact
I'm always looking for new and exciting opportunities. Let's connect.
(+1) 570 23 80
